Useful | Useful is a a design studio based in London, UK. Their client list includes Topman, YMC, Used Magazine, Olivia Morris, Hanna Ter Meulen and Freedom Jewllery. The images above are from the identity and branding of Draw In Light. I love the packaging of the catalog, the print is lovely and the color pallet is spot on. The typography is clean and done with wonderful care for details and works fantastically with the photographs. 

We were approached by “Draw In Light” to create the branding for their new woamns wear label. We created an identity based around the idea of light and crystials that ran from the logo to the imagery for the AW/10 colletion. We art directed, photographed, retouched, designed and produced a look book which incorporated an exclusive numbered screen printed poster. We also design and created the website. 

Have a look at more of Useful’s works here. 

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