TractorBeam | I admire the richness and elegance in TractorBeam studio branding of Old Parkland. The warm color pallet combined with beautiful patterns and textures and crafted details throughout the brands range is wonderful. From the stitched binding of the brochure to the elegant presentation box and lovely map, this branding is a wonderful demonstration of how to do it right. TractorBeam is a design studio run by Peter and Eric Benanti, based in Dallas, Texas. The studio specializes in branding, print and web design. Their client list includes PETsMART, Samsung, Sprint, Disney Dreamworks Interactive and Carlson Restaurants.
A Dallas real estate investment firm undertook the restoration of a century-old hospital building and surrounding campus, which now serves as their corporate headquarters. The challenge was to capture the history of an iconic Dallas building while presenting a vision for its future. Develop a public-facing image for the project that positions it as an integral part of the community.
Have a look at more of TractorBeam’s work here
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