Bond | I love the clever use of pictograms in Bond’s branding for Aschan Deli. The pictograms stand out across the range of mediums from the collateral and packaging to the uniform and across the interior design of the space, creating a strong link between them. Bond is a design creative agency,specializing in branding and design, based in Helsinki, FInland. Their clients include Valilla Interior, Artek, Kauffman, Pino and Attido.

Aschan Deli is an urban quick stop for breakfast, lunch, snack or coffee. The aim was to create a concept that looks fresh and modern while communicating convenience. The symbols, used in the signage, communications and interior, are big part of the identity. Bright colours were introduced to bring more life and sparkle into the interior. Symbols and the light ash wood texture appear consistently in the interior as well in all the printed materials. Together with colours and design language, they create a holistic feel of the brand that can be easily achieved in the future Aschan Deli locations.

Have a look at more of Bond’s work here

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