Stockholm Design Lab | I love the strong and colorful illustrations of the human body and organs used in SDL’s branding for Vårdapoteket. These dynamic illustrations and patterns combined with the clean cut Helvetica Neue and the elegant chronically display fonts create a wonderful range for the brand running through the collateral, packaging and interior design. Stockholm Design Lab is a multidisciplinary design agency based in Stockholm, Sweden. They specialize in brand identity across a range of mediums from architecture to digital. Their clients include Absolute Vodka, IKEA, H&M, Royal Collage of Music and the Swedish Institute.
Vårdapoteket is a Swedish pharmacy chain with 24 pharmacies placed in care related locations…With a strong and positive color palette and a pattern based on the internal organs of the human body, a strong base for their new identity was created. This graphic language is now used in all types of applications; from in-store wallpaper to all sorts of printed material, such as stationery, retail and POS materials…
Have a look at more of SDL’s work here
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