Work in Progress | I love the origami styled branding created by Work in Progress for Maaemo, a gourmet restaurant in Oslo, Norway. The color pallet concept is beautiful and the result is a stylish combination of simple brown and a clear light blue with well crafted and elegant typography. Work in Progress is a multidisciplinary design studio based in Oslo, Norway. They specialize in brand strategy, identity, art direction, digital media, packaging, signage and print. they have created works for The Norwegian Design Council, Daniel Franck, Swag skateboards and Aronia.

Maaemo is an ecological gourmet restaurant in Oslo, Norway… The cuisine of Maaemo is Nordic, and the name and colour scheme derive from Finnish, meaning “Mother Earth”. The brown soil is nurtured by the clear, ice blue water, creating life and growth. The design for Maaemo is inspired by Scandinavian nature and architecture, reflected in the lines, shapes, rhythm and light creating a poetic, Nordic modernism. It gives the restaurant its atmosphere with consistent use of shape and colour, incorporating features such as the chair, a Danish design classic, the askew pendulum lamp, and the overall design, both interior and exterior. The philosophy is that all aspects of the design solution should be both functional and aesthetic: Menu, folder, letterhead and bill are stripped of decoration, and left with clean folding, functional lines.

Have a look at more of Work in Progress’s projects here 

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