Instrument | A bold and well thought-out website designed by Instrument studio for the 2011 LIVESTRONG Day. The primary use of yellow, the strong emphasis of numbers, tickers and maps prompting viewers to join the cause in addition to easy sharing options make this website a buzzer. Instrument is a digital creative agency based in Portland, Oregon. They specialize in branding, web and application design and have created works for Nike, Google, XBOX and The License Lab.

Instrument concepted, designed and built the 2011 LIVESTRONG Day website to support the organization’s challenge to “Wear Yellow with Lance.” We focused the site boldly on the numbers with a ticker, front and center, logging pledges, tweets and other interactions in real time. A global map tracks the impact with actual locations sprouting up as the message of LIVESTRONG Day spread. We took the message further by asking people to tell their own personal story involving cancer and share it with the world to serve as inspiration for those who continue to fight. The result of LIVESTRONG Day was a staggering 28 thousand people pledging to wear yellow and over 1500 personal stories shared from around the world.

Have a look at more of Instrument’s works here

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