FOAM | I would have loved to see these amazingly beautiful 3D posters advertising Dry the River created by FOAM. It’s wonderful to see how people interact with this diffrent type of poster and the experince is surely a memorable one. FOAM is an award winning creative agency, founded by Steve Milbourne and Phil Clandillon, based in London, UK. They specialize in branding and advertising and have created works for Columbia Records, Sony and Jive Records.
We created these huge paper-craft posters for new RCA signing Dry the River. FOAM intern Xavier Barrade designed the 3D horses in Google Sketch Up before printing out all of the component parts and assembling them by hand. The flat “base” for each poster was screen printed by Bob Eight Pop in East London. Each poster took around 35 hours to complete. Once they were built we hung them around London with the help of a hammer and some rusty nails.
Have a look at more of Foam’s work here
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